Mission
Promote nature-friendly living and cultivate humanities,
fostering sustainability and intellectual growth
for a better world.
Vision
Create a world-class garden that
lasts
for a millennium.
Core Values
Excellence, passion, dignity, harmony, deep love
for nature and humanity.
Logo
MÉDONGAULE, a native Korean term that means 'a valley once filled with vibrant blooms of Me-kkot (short-hairy morning glory),'
encompasses both geographical and botanical implications.
The brand identity (BI) of Médongaule, designed by Pezo von Ellrichshausen,
the architects for Pezo Restaurant, is rooted in finding a delicate balance between nature and human life,
capturing the essence of its name by allowing diverse and open-ended interpretation.
Korean Native Wildflower
Me-kkot
Médongaule as a Place
Interaction with Nature's Rules
The Most Korean Yet the
Most Global